Like authenticity, transparency is one of those terms that is so important and should be highly valued in any organisation– yet it ironically is so difficult to grasp due to its often-esoteric nature and broad interpretation. Everyone ‘wants’ transparency, but it’s not all that easy to achieve, and there isn’t necessarily a clear-cut path to get there. (Not to mention that because it is a buzzword in most companies, it inevitably causes an internal groan and your eyes to glaze over at the phrase). And all of this is before mentioning the ANA media transparency report released last year calling out the unethical practices of media agencies. But do not fear– we are here to redeem transparency, and hopefully provide insight on how to implement it in daily life.
We are a small, diverse group of multitalented individuals, and are lucky enough to have members of our team who have worked in some large agencies and for very big name clients. And, while it may be those big agencies who get their name up in lights most of the time and have a bit more weight to throw around, for us the consensus is clear: smaller is better.