No business or brand is immune to the effects of Covid-19. We’ve seen some powerful responses from unlikely brands, and we’ve witnessed big businesses making mistakes. This is uncharted territory. Now is the time to take a leading role in shaping your brand’s response to this once-in-a-lifetime moment in your brand’s history.
Oh, the newsletter.
We all subscribe to newsletters for various reasons– a discount, a free drink, maybe we get entered into a competition. Perhaps we actually want to read what has been supposedly curated, or stay updated as to the different events and sales of a brand.
Is innovation really innovation when it’s all fluff and no substance?
You can talk the talk about being an ‘innovative’ agency, but unless you have the tools and concrete actions to back up your words, it’s (let’s face it) just bad marketing. You need to be solving a problem, need innovation needs to be actionable.
Originality is overrated.
It’s common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn’t true. You can have something completely original and it is just as completely useless. Furthermore, it’s extremely rare to come up with something truly ‘original’. Much of what we do and believe is due to the culture we have grown up in, and we can never completely remove ourselves from our experiences.