Edrington Group approached Like Digital to re-launch their flagship luxury whisky brand The Macallan in 2018. After defining a core digital content strategy, we then undertook a complete redesign and rebuild of the site, optimised to work across multiple languages and countries with opportunities for personalisation and areas for engagement to drive loyalty.
A rich, interactive product page highlights the premium flavours and qualities of each bottle, allowing the internal team to create depth of content with minimal resource. The designs emphasise the unique collaborations and partnerships The Macallan has fostered over the years, including their work with Lalique and Masters of Photography series. We also integrated an e-commerce functionality to the site for their products available for purchase. Like Digital continue to be closely engaged since the launch, driving special features, premium content and key digital components of their main advertising campaign, Make The Call.