Mulberry is one of the UK’s iconic British luxury brands, and this season marked their return to London Fashion Week after a five-year hiatus. To celebrate the launch of this year’s Spring Summer collection Mulberry took over the historic Spencer House to host a series of heritage talks and events, drawing on the legacy of the brand, revealing inspiration behind the collection and exploring the history of the Spencer House, an 18th century aristocratic palace.
Ahead of their SS’18 debut at London Fashion Week we collaborated with Mulberry to create a microsite to run alongside their launch campaign. For the pre-show phase this involved creating a dynamic banner on their homepage with a video countdown to the show, as well as a “Beyond Heritage” microsite which houses all of their Fashion Week-related events that were bookable on the site. The result was a tantalising preview that simultaneously built excitement while providing an avenue for engagement during London’s Fashion Week.
On the day Mulberry live-streamed their show on this microsite, with an option to “shop the look” immediately upon viewing. Afterwards this area hosted the highlight video of the show, pointing to “The Looks” where you could buy the new season’s pieces. We immensely enjoyed working with Mulberry on this project and are excited for future collaborations.