Alongside the launch of their new e-commerce website, the Mulberry team briefed us on their vision for a new content hub – a dynamic, one stop destination for all online Mulberry content, with the capacity for regular updates to keep it fresh. Reflective of the company’s impeccable reputation for high quality, luxury products, it had to be stylish and on brand, but also reliable, powerful, and crucially, easy to maintain.
Working closely with Mulberry, we hosted a number of collaborative workshops to explore workflow, design, brand and technical considerations. Having defined the technical solution that best served the needs of the content team, we wire-framed and designed the site to be in step with their brand guidelines, before developing and deploying it alongside their new global ecommerce launch. The resulting unique, bespoke system allows the content team to dynamically design the Journal homepage across devices, and schedule updates a week ahead.
Mulberry were delighted with the end result…an innovative hub system, delivered on time, and seamlessly integrated into the wider site rebuild. The Journal interface is a pleasure to work with, as it makes complex technical tasks easy, allowing the team to focus on what they’re good at – creating excellent content. Our relationship with Mulberry has since expanded into further projects.