Coal Drops Yard
Luxury Resort UX and Design, Global CRM Strategy and Content Execution
UX AND DESIGN FOR NEW WEBSITE LAUNCH
-THE ASK-
Our task with One&One resorts was to unify the completely bespoke portfolio of the ultra-luxury One&Only resorts to create one consistent user experience that is nuanced for each resort and destination to create an individual experience.
-OUR SOLUTION-
Full re-platform, built on MACH technologies to form the basis of a long-term omnichannel commerce strategy. User-focused mobile-first development, employing best-practice in terms of accessibility with minimal compromise on experience
Implementation and integration of multiple enterprise business tools, including a leading third-party dynamic search and merchandise tool across multiple languages, currencies and stores
Close collaboration with multiple third-party agencies and vendors, each playing a key role in the wider digital business transformation program where eCommerce was the central component
—The Results —
20k
TRANSACTIONS BEAT EXPECTATION
45%
INCREASE IN CONVERSIONS
2-yr
YEAR TWO TARGETS HIT WITHIN 6 MONTHS
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
Project Partners
