We are excited to share about our latest collaboration with British luxury brand Mulberry– one of the largest manufacturer of luxury leather goods in Britain today.
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This March our Executive Creative Director Karl Escritt is speaking at Dubai Lynx on their Arabic Creativity Stage.
Oh, the newsletter.
We all subscribe to newsletters for various reasons– a discount, a free drink, maybe we get entered into a competition. Perhaps we actually want to read what has been supposedly curated, or stay updated as to the different events and sales of a brand.
That mysterious ‘thing’ that is the cause of so much confusion and angst in the world of websites. What is a cache? Where does it come from, where does it go? What does it mean to ‘clear’ your cache? Why do you have to keep doing it?
As brands all over the world prepare for one of the most lucrative shopping days of the year, it’s interesting to reflect on the origins of this ‘holiday’…
This past month our Creative Director Karl went on a client trip to Hong Kong.
Should some form of ethic or morality play a part in software and product design?
Is your vision far enough and strategy sharp enough that you have a plan for the micro? How are you seizing the in-between, those liminal moments that, when you put them all together, compose the user journey of the modern consumer?
Colour is integral to any design and branding strategy, to the communication of a brand identity (in both its presence and absence). It conveys feeling and emotion, often acting as words without language.
Is innovation really innovation when it’s all fluff and no substance?
You can talk the talk about being an ‘innovative’ agency, but unless you have the tools and concrete actions to back up your words, it’s (let’s face it) just bad marketing. You need to be solving a problem, need innovation needs to be actionable.
Every year on Shrove Tuesday, Spitalfields hosts a pancake relay race in Dray Walk at the Old Truman Brewery.
We are delighted to share that the work we did with Gieves & Hawkes has made the shortlist for the Drapers Digital Awards in their ‘Best use of Content’ category!
Originality is overrated.
It’s common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn’t true. You can have something completely original and it is just as completely useless. Furthermore, it’s extremely rare to come up with something truly ‘original’. Much of what we do and believe is due to the culture we have grown up in, and we can never completely remove ourselves from our experiences.
Like authenticity, transparency is one of those terms that is so important and should be highly valued in any organisation– yet it ironically is so difficult to grasp due to its often-esoteric nature and broad interpretation. Everyone ‘wants’ transparency, but it’s not all that easy to achieve, and there isn’t necessarily a clear-cut path to get there. (Not to mention that because it is a buzzword in most companies, it inevitably causes an internal groan and your eyes to glaze over at the phrase). And all of this is before mentioning the ANA media transparency report released last year calling out the unethical practices of media agencies. But do not fear– we are here to redeem transparency, and hopefully provide insight on how to implement it in daily life.
The arrangement between a client and an agency is like a relationship. Seriously.
