No business or brand is immune to the effects of Covid-19. We’ve seen some powerful responses from unlikely brands, and we’ve witnessed big businesses making mistakes. This is uncharted territory. Now is the time to take a leading role in shaping your brand’s response to this once-in-a-lifetime moment in your brand’s history.
Oh, the newsletter.
We all subscribe to newsletters for various reasons– a discount, a free drink, maybe we get entered into a competition. Perhaps we actually want to read what has been supposedly curated, or stay updated as to the different events and sales of a brand.