This past March our Creative Director Karl spoke at the Dubai Lynx Festival, which celebrates the MENA region’s incredible creative output.
Oh, the newsletter.
We all subscribe to newsletters for various reasons– a discount, a free drink, maybe we get entered into a competition. Perhaps we actually want to read what has been supposedly curated, or stay updated as to the different events and sales of a brand.
We are a small, diverse group of multitalented individuals, and are lucky enough to have members of our team who have worked in some large agencies and for very big name clients. And, while it may be those big agencies who get their name up in lights most of the time and have a bit more weight to throw around, for us the consensus is clear: smaller is better.