We’ve had the privilege of working with some fantastic clients this past year, producing everything from Messenger app stickers, to cutting digital campaigns, to leading brand e-commerce redesigns.
One project in particular captured our hearts, and we are beyond pleased to share that the Digital Charity Campaign we built for “End the Silence” has won a Creativepool award in their Web Category! Hope and Homes for Children’s ‘End The Silence’ was a ground-breaking campaign to raise awareness and funding for children growing up in the silence of orphanages, without love, family or music.
Driven by the campaign’s core question (“What songs holds the most precious memory of your childhood?”), we created the world’s biggest digital musical memory vault, endthesilence.com, where the public could save and share their own music memories, placing the issue front of mind in a personal way. Alongside this were 30 personal, short-films from Britain’s biggest music icons (including Paul McCartney, Ed Sheeran, Elton John, Ellie Goulding, Mark Ronson, Noel Gallagher…) each sharing the song holding their most special childhood memory.
This best-in-class campaign site acted as a hub to collate artist’s videos and user-generated stories, allowing users to connect with friends and family, browse other people’s memories, and donate to help the cause.
The Creativepool Annual 2018 winners were revealed in a momentous evening at Banking Hall, London on Thursday 10th May. With over 2,000 entries submitted and over 20,000 votes cast during People’s Choice, the categories across the board were well contested and represented an excellent standard of work in the digital and creative field.
Top level creatives and marketers from agencies and brands around the world made up the judging panel for the Creativepool Annual 2018. A collective rich in diversity and expertise, the judging panels were graced by representatives from from Unilever, Ogilvy, eBay, Framestore, The Engine Group, Twitter, Sony Music, Interbrand, Publicis and more.
About The Annual 2018
Creativepool endeavours to set higher benchmarks for creativity and to inspire learning, interaction, and debate and does so with one of the most widely distributed creative award publications, the Creativepool Annual. Creativepool prints 7,500 beautifully bound copies of the Annual and puts them directly in the hands of industry leaders at brands and agencies, big and small, around the world, exponentially increasing the reach of the winning work, campaigns, people, companies and agencies.