London Fashion Week is one of the most important events in the Fashion Calendar.
We are excited to share about our latest collaboration with British luxury brand Mulberry– one of the largest manufacturer of luxury leather goods in Britain today. To celebrate the launch of this year’s Spring Summer collection they took over the historic Spencer House to host a series of heritage talks and events. The theme inspiring this season is “Archetypes of Englishness”, pulling on another time to inspire a collections for the present. Thus venue was particularly significant as it was built for John Spencer, the first Earl Spencer and an ancestor of Diana, Princess of Wales.
Ahead of their SS’18 debut at London Fashion Week, we collaborated with Mulberry to create a microsite to run alongside their launch campaign. For the pre-show phase this involved creating a dynamic banner on their homepage with a video countdown to the show, as well as a “Beyond Heritage” microsite which houses all of their Fashion Week-related events that were bookable on the site. The result was a tantalising preview that simultaneously built excitement while providing an avenue for engagement during London’s Fashion Week.
On the day Mulberry live-streamed their show on this microsite, with an option to “shop the look” immediately upon viewing. Afterwards this area hosted the highlight video of the show, pointing to “The Looks” where you could buy the new season. The microsite beautifully showcases their new collection while seamlessly weaving in the story and background of their pieces.