Like authenticity, transparency is one of those terms that is so important and should be highly valued in any organisation– yet it ironically is so difficult to grasp due to its often-esoteric nature and broad interpretation. Everyone ‘wants’ transparency, but it’s not all that easy to achieve, and there isn’t necessarily a clear-cut path to get there. (Not to mention that because it is a buzzword in most companies, it inevitably causes an internal groan and your eyes to glaze over at the phrase). And all of this is before mentioning the ANA media transparency report released last year calling out the unethical practices of media agencies. But do not fear– we are here to redeem transparency, and hopefully provide insight on how to implement it in daily life.
For a digital agency, we go through a lot of paper.
There is just something about physically writing ideas down, about mapping out your customer’s digital journey, printing it out, pasting it to the wall, and scribbling all over it. We are diehard advocates of taking the intangible and embracing the physicality of it before sending it back out into the digital stratosphere. Why?
There is so much more to creating a driven and positive company culture than regulations and meetings. You can have all the systems in place, deadlines, incentives, regular break times and pizza nights. But if the vision of what you are doing and why you are working isn’t there, if it is not ingrained into your work, providing perspective and drive, then when the going gets tough, or boring, or dry, the goer will grind to a halt (or at least downshift to a snail’s pace).
We are a small, diverse group of multitalented individuals, and are lucky enough to have members of our team who have worked in some large agencies and for very big name clients. And, while it may be those big agencies who get their name up in lights most of the time and have a bit more weight to throw around, for us the consensus is clear: smaller is better.