We are delighted to share that the work we did with Gieves & Hawkes has made the shortlist for the Drapers Digital Awards in their ‘Best use of Content’ category!
Originality is overrated.
It’s common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn’t true. You can have something completely original and it is just as completely useless. Furthermore, it’s extremely rare to come up with something truly ‘original’. Much of what we do and believe is due to the culture we have grown up in, and we can never completely remove ourselves from our experiences.